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Marketing Specialist

USA

Job Description:

As Marketing Specialist, you will be accountable for the implementation of Voiant’s brand and content strategy for our service portfolio, worldwide. In your role, you will be responsible for content planning and development, with a focus on the company owned channels such as website and social media. You will coordinate all marketing activities such as conferences and webinars.

Responsibilities & Accountabilities:

  • Expresses ideas effectively; Organizes and delivers information appropriately; Listens actively.
  • Takes effort to understand the problem and to identify potential solutions; Generates ideas for improvement; Not afraid to ask for help; Self-starter.
  • Able to set personal priorities; Plans and organizes tasks to meet the planning and to achieve objectives; Prioritizes well, allocates and uses resources effectively.
  • Able to effectively deal with changing work priorities and diverse people; Applies knowledge to organizational needs and demands.
  • Actively interacts within the team and across functional groups; Puts group goals ahead of own goals; Supports group decisions.
  • Contributing ideas and collecting background information for content plan development 
  • Monitoring external media content regarding trending topics and key competitor activities 
  • Creating visual and written content, conforming to the company brand guidelines, in line with the content plan and assigned projects.  
  • If required, liaising with external suppliers for content development and production 
  • Monitoring and analysis of content effectiveness for an ongoing content optimization
  • Assuring Voiant’s continued and consistent presence in social media, in line with brand strategy and marketing plan
  • Owning social media editorial calendar and execution
  • Managing content updates on the company website
  • Coordinating implementation of technical updates on the website back-end
  • Managing SEO optimization and website analytics
  • Coordinate conferences, webinars, company’s client events logistics 
  • Attend conferences and events as required

Education & Experience:

  • Hands-on experience with managing social media and promoting content online
  • Good understanding of content SEO tactics
  • Excellent writing skills in English
  • Ability to draft target audience-differentiated articles, posts and messaging
  • Practical experience in working with marketing tools such as WordPress, Google Analytics and Salesforce
  • Experience or affinity with B2B technology markets (high-tech, software, Artificial Intelligence, etc.), preferably in a medical field, ideally in clinical trial field
  • Project management skills and attention to detail
  • Min. Bachelor education in a related field
  • Min. 2-3 years working experience in a similar role in the clinical trial industry
  • Analytical, driven, enthusiastic, empathic, curious

Anticipated Schedule:

  • 8 hours a day
  • Monday-Friday

Application Instructions:

Candidates can send their CV to hr@voiantclinical.com. Please feel free to reach out to HR Talent & Culture with any questions.